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Post Corona : From Crisis to Opportunity - Scott Galloway

Post Corona

From Crisis to Opportunity

By: Scott Galloway

Paperback | 24 November 2020

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New York Times bestseller!

Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University's Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime. --The New York Times

As good an analysis as you could wish to read. --The Financial Times

From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world

The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration.

But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.

Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected.

Industry Reviews
Praise for Post Corona and Scott Galloway:

Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University's Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime.
--The New York Times

"This book is fast, fluent and very persuasive. For anyone interested in a clear-eyed overview of what is happening now, and what that might mean in future, this is as good an analysis as you could wish to read."
--The Financial Times

Consistently provocative, informative and entertaining.
--Inside Higher Ed

Written with equal measures of skepticism and hope for a future beyond the pandemic, Post Corona makes for an uplifting yet grounded read. A taste of Galloway's forward thinking helps to build a picture of what the market will look like in the next decade -- and while it doubtless will be littered with the economic casualties of Covid-19, it should also be a hotbed for newer, smarter, innovative thinking.
--Investors' Chronicle

Entertaining and informative.
--The Economist

When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur.
--James Warren, Vanity Fair

"Galloway connects with vast numbers of business-savvy millennials like no other analyst before or since: forget Malcolm Gladwell, this is Gordon Gekko with a social conscience."
--British GQ

"We are all desperate for smart, non-Trump content, and few are satiating that hunger better than Scott Galloway. The guy is inescapable"
--William D. Cohan, "The New King of All Media," Airmail

"This was the most interesting five minutes I've had in a long time. I want to read more of what you write. . . . It's opening my mind in a lot of ways."
--Anderson Cooper in an interview with Scott Galloway on the future of higher education

"As the proliferation of misinformation and hate on social networks has grown during the pandemic and in advance of the 2020 election, Scott Galloway has emerged as one of the fiercest critics of Big Tech and large social networks."
--Fast Company

"If there is a blunter, more opinionated, faster-talking expert than Scott Galloway, I haven't come across him."
--Philip Elmer-DeWitt, Fortune

"Scott Galloway is suddenly everywhere, slaying academe's sacred cows."
--Chronicle of Higher Education

"His writing and speaking style are one in the same--punchy and straight talking. He doesn't shy away from voicing his true opinion, clearing away the industry b.s."
--MarTech Alliance

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