Positioning

The Battle for Your Mind, 20th Anniversary Edition

By: Al Ries, Jack Trout

Write A Review

Hardcover | 16 December 2000 | Edition Number 3

At a Glance

Hardcover
272 Pages

Dimensions(cm)
21.2 x 19.5 x 2.6

New Edition

Published: 20th November 2000

Hardcover

RRP $51.95

$51.75

or 4 interest-free payments of $12.94 with

Ships in 10 to 15 business days

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.