Positioning

The Battle for Your Mind, 20th Anniversary Edition

By: Al Ries, Jack Trout

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Hardcover | 1 December 2000 | Edition Number 20

At a Glance

Hardcover
272 Pages

Dimensions(cm)
21.2 x 19.5 x 2.6

New Edition

Published: 20th November 2000

Hardcover

RRP $51.95

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"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

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