POP!

Create the Perfect Pitch, Title, and Tagline for Anything

By: Sam Horn

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Paperback | 3 February 2009 | Edition Number 1

At a Glance

Paperback
256 Pages

Age
18+

Dimensions(cm)
21.1 x 14.1 x 1.6

Paperback

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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process - POP! (Purposeful, Original, Pithy) - to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers' imaginations.

Industry Reviews

aA lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.a
aKen Blanchard, co-author of "The Secret" and "The One Minute Manager"
aIf youare looking for success that will take you to the moon, "POP!" is the rocket ship that will get you there.a
aJeffrey Gitomer, author of "The Little Red Book of Selling"
aFilled with practical methods for making your message outstanding and unforgettable. Please donat read it unless you are prepared to cope with success, now!a
aMichael J. Gelb, author of "How to Think Like Leonardo da Vinci"
A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.
Ken Blanchard, co-author of "The Secret" and "The One Minute Manager"
If you re looking for success that will take you to the moon, "POP!" is the rocket ship that will get you there.
Jeffrey Gitomer, author of "The Little Red Book of Selling"
Filled with practical methods for making your message outstanding and unforgettable. Please don t read it unless you are prepared to cope with success, now!
Michael J. Gelb, author of "How to Think Like Leonardo da Vinci"
?A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.?
?Ken Blanchard, co-author of "The Secret" and "The One Minute Manager"

?If you?re looking for success that will take you to the moon, "POP!" is the rocket ship that will get you there.?
?Jeffrey Gitomer, author of "The Little Red Book of Selling"

?Filled with practical methods for making your message outstanding and unforgettable. Please don?t read it unless you are prepared to cope with success, now!?
?Michael J. Gelb, author of "How to Think Like Leonardo da Vinci"

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Sales & Marketing Advertising Business Communication & Presentation Fiction Modern & Contemporary Fiction Business Competition Teaching English (ELT)ELT English for Specific Purposes ELT English for Business

Acknowledgments	p. vii
Introduction	p. ix
What Is POP!?
The Goal Is to Break Out, Not Blend In	p. 3
Be PURPOSEFUL
Address and Answer the Ws	p. 13
Be ORIGINAL
Alphabetize Your Core Words	p. 33
Capture Conversational Catchphrases	p. 43
Create Tell 'n Sell Introductions with the Valley Girl Technique	p. 51
Increase Likability with Laugh Lines	p. 61
Don't Repeat Cliches, Rearrange Cliches	p. 71
Aflac Your Topic So They See What You're Saying	p. 79
Create the Next New Thing with the Half-and-Half Technique	p. 91
Turn Assumptions Upside Down with ContrBrand	p. 99
Make the Familiar Fresh with Meaningful Metaphors	p. 107
Win Buy-In by Capitalizing on POP! Culture	p. 115
POP! the Question to Engage Curiosity	p. 123
Make It Sound Like What It is with OnoNAMEopoeia	p. 129
Add It Up with Alpha and Omega	p. 135
Be PITHY
Make Your Language Lyrical with Alliteration	p. 145
Put Your Slogan in a Beat That's Easy to Repeat	p. 151
Make It Sublime with Rhyme	p. 159
Continue to POP!: Seven Secrets to Keeping Their Interest Once You've Got It
Make Your Content Come Alive with First-Person Stories	p. 169
Put People in the Pool	p. 179
Craft a Memorable Money Phrase	p. 185
Make It Relevant with Segues	p. 191
Juxtapose Points to Make Them Crystal Clear	p. 195
Open Eyes, Ears, Hearts, and Minds with Aha! Quotes	p. 203
Inspire Action with Specific Next Steps	p. 213
POP! Hall of Fame	p. 223
Index	p. 225
Table of Contents provided by Ingram. All Rights Reserved.

POP!

Create the Perfect Pitch, Title, and Tagline for Anything

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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