Points on the Dial

Golden Age Radio beyond the Networks

By: Alexander Russo

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Paperback | 10 February 2010

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292 Pages

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23.39 x 15.6 x 1.55

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The golden age of radio is often recalled as a time when the medium unified the nation, when families gathered around the radios in homes across the country to listen to live, commercially sponsored network broadcasts. In Points on the Dial, Alexander Russo revises our understanding of radio's past by revealing the hidden histories of production, distribution, and reception practices during this era, which extended from the 1920s into the 1950s. Russo brings to light a tiered broadcasting system with intermingling but distinct national, regional, and local programming forms, sponsorship patterns, and methods of program distribution. Examining a wide range of practices, including regional networking, sound-on-disc transcription, the use of station representatives, spot advertising, and programming aimed at homes with several radios, he not only recasts our understanding of the relationship between national networks and local stations but also charts the development of new ways of listening-often distractedly rather than attentively-that set the stage for radio in the second half of the twentieth century.

Industry Reviews

"Points on the Dial is an important book, smart and forcefully argued. Alexander Russo makes a fresh and distinctive contribution to radio studies and to media history and analysis by challenging the network-centric history of radio and bringing the role of regional radio to the fore. His discussion of regional programming gambits is new and fascinating, as is his account of the rise of spot advertising."oSusan J. Douglas, author of Listening In: Radio and the American Imagination "Offering fascinating arguments based on a wealth of excellent research, Alexander Russo fills in the history of radio broadcasting in the United States. He reveals the diversity of practices obscured until now by scholars' focus on the national networks."oMichele Hilmes, author of Radio Voices: American Broadcasting, 1922-1952

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Non-Fiction Engineering & Technology Electronics & Communications Engineering Communications Engineering & Telecommunications Radio Technology Arts & Entertainment Film, TV & Radio Radio / Podcasts Industry & Industrial Studies Media, Entertainment, Information & Communication Industries Radio & Television Industry

Acknowledgments	p. ix
Introduction Narratives of Radio's Geographies	p. 1
The Value of a Name	p. 17
Defining and Redefining National Network Radio
"The Lord is my Shepard I shall not want"	p. 47
Regional Networks as Sites of Community and Conflict
Brought to You via Electrical Transcription	p. 77
Sound-on-Disc Recording and the Perceptual Aesthetics of Radio Distribution Technologies
On the Spot	p. 115
The spatial and Temporal Flow of spot Broadcasting
People with Money and Go	p. 151
Locating Attention in the Human Geography of Radio Reception
Conclusion Open-End Game	p. 184
The legacy of Spots, Representatives, and Transcriptions
Notes	p. 191
Bibliography	p. 241
Index	p. 257
Table of Contents provided by Ingram. All Rights Reserved.

Points on the Dial

Golden Age Radio beyond the Networks

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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