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Podcasting in a Platform Age : From an Amateur to a Professional Medium - Taryn Ryan

Podcasting in a Platform Age

From an Amateur to a Professional Medium

Read by: Taryn Ryan

Author: John L. Sullivan

At a Glance

Available: 26th March 2026

Digital Audiobook

$32.99

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Available: 26th March 2026

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Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form.

Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.

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You Can Find This Audiobook In

Non-FictionSociety & CultureMedia StudiesArts & EntertainmentFilm, TV & RadioRadio / PodcastsIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesRadio & Television IndustryComputing & I.T.Digital Lifestyle & Online World: Consumer & User GuidesInformation Technology Industries

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