Foreword xxiii
Introduction xxvii
Chapter 1 An Introduction to the Wild World of Phishing 1
Phishing 101 2
How People Phish 4
Examples 7
High-Profi le Breaches 7
Phish in Their Natural Habitat 10
Phish with Bigger Teeth 22
Spear Phishing 27
Summary 29
Chapter 2 The Psychological Principles of Decision-Making 33
Decision-Making: Small Bits 34
Cognitive Bias 35
Physiological States 37
External Factors 38
The Bottom Line About Decision-Making 39
It Seemed Like a Good Idea at the Time 40
How Phishers Bait the Hook 41
Introducing the Amygdala 44
The Guild of Hijacked Amygdalas 45
Putting a Leash on the Amygdala 48
Wash, Rinse, Repeat 49
Summary 50
Chapter 3 Influence and Manipulation 53
Why the Difference Matters to Us 55
How Do I Tell the Difference? 56
How Will We Build Rapport with Our Targets? 56
How Will Our Targets Feel After They Discover They ve Been Tested? 56
What Is Our Intent? 57
But the Bad Guys Will Use Manipulation ... 57
Lies, All Lies 58
P Is for Punishment 59
Principles of Influence 61
Reciprocity 61
Obligation 62
Concession 63
Scarcity 63
Authority 64
Consistency and Commitment 65
Liking 66
Social Proof 67
More Fun with Influence 67
Our Social Nature 67
Physiological Response 68
Psychological Response 69
Things to Know About Manipulation 70
Summary 71
Chapter 4 Lessons in Protection 75
Lesson One: Critical Thinking 76
How Can Attackers Bypass This Method? 77
Lesson Two: Learn to Hover 77
What If I Already Clicked the Link and I Think It s Dangerous? 80
How Can Attackers Bypass This Method? 81
Lesson Three: URL Deciphering 82
How Can Attackers Bypass This Method? 85
Lesson Four: Analyzing E-mail Headers 85
How Can Attackers Bypass This Method? 90
Lesson Five: Sandboxing 90
How Can Attackers Bypass This Method? 91
The Wall of Sheep, or a Net of Bad Ideas 92
Copy and Paste Your Troubles Away 92
Sharing Is Caring 93
My Mobile Is Secure 94
A Good Antivirus Program Will Save You 94
Summary 95
Chapter 5 Plan Your Phishing Trip: Creating the Enterprise Phishing Program 97
The Basic Recipe 99
Why? 99
What s the Theme? 102
The Big, Fat, Not-So-Legal Section 105
Developing the Program 107
Setting a Baseline 108
Setting the Difficulty Level 109
Writing the Phish 121
Tracking and Statistics 122
Reporting 125
Phish, Educate, Repeat 127
Summary 128
Chapter 6 The Good, the Bad, and the Ugly: Policies and More 131
Oh, the Feels: Emotion and Policies 132
The Definition 132
The Bad 133
Making It Good 133
The Boss Is Exempt 133
The Definition 134
The Bad 134
Making It Good 134
I ll Just Patch One of the Holes 135
The Definition 135
The Bad 136
Making It Good 136
Phish Just Enough to Hate It 136
The Definition 137
The Bad 137
Making It Good 138
If You Spot a Phish, Call This Number 138
The Definition 139
The Bad 139
Making It Good 140
The Bad Guys Take Mondays Off 140
The Definition 141
The Bad 141
Making It Good 141
If You Can t See It, You Are Safe 142
The Definition 142
The Bad 143
Making It Good 143
The Lesson for Us All 143
Summary 144
Chapter 7 The Professional Phisher s Tackle Bag 147
Commercial Applications 149
Rapid7 Metasploit Pro 149
ThreatSim 152
PhishMe 158
Wombat PhishGuru 161
PhishLine 165
Open Source Applications 168
SET: Social-Engineer Toolkit 168
Phishing Frenzy 171
Comparison Chart 174
Managed or Not 176
Summary 177
Chapter 8 Phish Like a Boss 179
Phishing the Deep End 180
Understand What You re Dealing With 180
Set Realistic Goals for Your Organization 182
Plan Your Program 183
Understand the Stats 183
Respond Appropriately 184
Make the Choice: Build Inside or Outside 186
Summary 187
Index 189
