Persuasion

Messages, Receivers, and Contexts

By: William Rogers

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Paperback | 12 October 2006

At a Glance

Paperback
432 Pages

Dimensions(cm)
23.77 x 19.33 x 2.21

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Persuasion: Messages, Receivers, and Contexts covers key topicsâ"such as ethics and deception, audience analysis, nonverbal communication, and cultureâ"and shows students how to develop critical skills as senders and receivers of persuasive messages. The text presents contemporary research in an accessible and engaging format for students, while also encouraging them to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more.

Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development. The text covers research findings on persuasive effects and theories including theories of behavior and behavioral intention, consistency, elaboration likelihood, dramatism, classical rhetoric, visual rhetoric, and mass communication.

Filled with practical guidelines for creating and analyzing persuasive messages, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.

Industry Reviews

Rogers's text is quite comprehensive; it is well organized and well focused, reflecting the time and energy spent on compiling the various sources. The text takes students through a step-by-step process that they will find helpful. -- Joe Wilferth, University of Tennessee at Chattanooga
This text has a number of strengths that will make it attractive and useful to instructors. The book's wide variety of well-chosen examples will resonate with many readers, and by combining traditional theories and perspectives with up-to-date research, it provides a very progressive outlook. Rogers's conversational tone is also extremely accessible. -- James J. Kimble, Seton Hall University; author, Mobilizing the Home Front: War Bonds and Domestic Propaganda

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