Persuasion

A Key Idea for Business and Society

By: Stephen Dunne

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Paperback | 4 August 2025 | Edition Number 1

At a Glance

Paperback
164 Pages

Dimensions(cm)
21.6 x 13.8 x 1.2

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Persuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. Weâre all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis â" the 4 Ps of persuasion â" to answer this important question.

The book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.

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