Persuasion

The Hidden Forces That Influence Negotiations

By: Jasper Kim

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Hardcover | 27 March 2018 | Edition Number 1

At a Glance

Hardcover
112 Pages

Dimensions(cm)
21.6 x 13.8 x 0.79

Hardcover

RRP $126.00

$98.75

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Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion.

This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines â" psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others â" from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"â" but "how to think" in a persuasion, influence, and negotiation context â"across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

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