Persuasion

Theory and Research

By: Daniel J. O'Keefe

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Hardcover | 12 March 2002 | Edition Number 2

At a Glance

Hardcover
384 Pages

Edition Type
Revised

Dimensions(cm)
23.5 x 15.9 x 3.0

Hardcover

RRP $533.00

$361.75

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If youâ²re searching for a comprehensive text in persuasion theory and research, you can find no better resource than Persuasion. Written in an accessible style that assumes no special technical background in research methods, this volume offers a comprehensive and critical treatment of theory and research in persuasion. This new edition has the same clear, straightforward presentation and the same broad coverage as the First Edition, and has been thoroughly revised to reflect developments in persuasion studies. It includes new discussions of functional attitude approaches and of the theory of planned behavior, and updated treatments of familiar topics such as cognitive dissonance theory (e.g., recent research on hypocrisy induction), the elaboration likelihood model (e.g., the development of unimodel alternatives), and resistance to persuasion (e.g., studies of refusal-skill training programs).

New to the Second Edition

Provides a summary of relevant research literature in persuasion
Includes suggestions for how to avoid premature generalizations from limited research evidence
Presents detailed discussions on important theoretical and methodological questions

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