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Persuade : Using the Seven Drivers of Motivation to Master Influence and Persuasion - Philip Hesketh

Persuade

Using the Seven Drivers of Motivation to Master Influence and Persuasion

By: Philip Hesketh

eText | 23 September 2015 | Edition Number 1

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This book is featured in our ebooks for Excellence page, a collection of the best books to help you work, communicate and manage better. Please visit to see the best in business excellence.

Product Description

Learn how to influence others and get your own way more often

Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?

Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade:

  • Is written in Philip's trademark humorous, yet well-researched style
  • Draws from scientific and psychological sources
  • Is delivered in short, accessible, bite-sized chapters
Industry Reviews
"Hesketh delivers his ideas in an energetic and intelligent way, often supporting his assertions with specific research examples which are both interesting and lend credibility to his arguments. This sets him apart from similar "advice style" books" (Edge, January 2016)
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