About the authors ix
Hoisting the banner for human xiii
How to speak human xxiii
How to speak whaaat? xxix
Curiosity The insatiable hunger of a curious mind 1
Anticipation The exquisite agony of anticipation 17
Surprise! The unanticipated delight of the unexpected 27
Visual The sensory superiority of visual 41
Beware ... The insidious fog of habituation 57
Narratives The titillations of a well-told tale 65
Emotions The paradoxical logic of getting emotional 77
Humour The serious business of being funny 87
Caution ... The complication of complexity 95
Words The power of using and choosing words wisely 107
Names The undeniable sweetness of a well-chosen name 117
Language The power of language to shift perception 127
Modes The perks of matching the mode to the message 149
Beware ... The excuses for mediocrity 167
Time, tide and the inevitability of change 177
So... 181
Acknowledgements 183
Index 185
