Perform To Win

This book explores and demonstrates the transformative learning experiences that organisations and their leaders can derive from the arts. It is through the arts that we have always explored our humanity: through dance and music; art and sculpture; theatre and poetry. The arts allow us to explore our own selves and our relationship to others and to the world around us. This central role of the arts is commonly accepted in everyday life, but the implications of this are not typically extended to the world of business.The authors argues strongly that, to the contrary, the methodologies and approaches that are fundamental to performing artists of all kinds can provide exactly the kind of inspirational, people-centred and performance-related techniques that are missing from much of the typically mechanistic, systems-based and process-driven training and development of managers and executives. Technical proficiency and expertise are not enough to deliver an award-winning result; what enables a truly outstanding performance is the elusive but entirely recognisable element of artistry - the spark that transforms a technically good performance into something extraordinary. AUTHOR: Mark Powell is a Partner at leading management consultancy firm AT Kearney and Jonathan Gifford is a business coach and writer. They specialise in management development. SELLING POINTS: . Original lessons from the arts world for becoming a more effective manager and leader in business . Unique book that delves into the world of arts for new perspectives on management . Authors are respected business consultants and coaches who use alternative sources in their training . Aimed at any manager or executive looking to turn the ordinary into something extraordinary . Major PR campaign planned - business and HR media and online marketing