Compared with previous generations, young people today live in a world where images of women’s bodies are ubiquitous. Social media are replete with images of ‘perfection’. But many of these images are unrealistic and unattainable and contribute to a pervasive sense of never being good enough: not thin enough; not pretty enough; not cool enough…
In Perfect, Rosalind Gill offers a rich and compelling analysis of young people’s lives on social media. Challenging polarised perspectives that see young people as either passive victims of social media or as savvy digital natives, Gill highlights young people’s paradoxical and ambivalent relationships with social media. The book reveals the pleasures that come from getting likes and followers and from feeling connected to friends, but it also reveals the anxiety that comes from posting material, and from the wider culture of ‘haters’. Importantly, the book exposes the significant pressure young people feel to post the ‘perfect’ image and their sophistication in being able to deconstruct such images. As Gill shows, they strive to present their own version of perfection, which extends beyond appearance to images that display the ‘right’ kinds of feelings and attitudes. Grounded in young women’s own words and stories, the book, above all, reveals three overriding and powerful experiences that young women feel on social media: the feeling of being watched all the time; the fear of getting things wrong; and the pressure to live up to an ideal of being ‘perfect’.
Written with passion and empathy, Perfect is a wake-up call for everyone concerned by the impact of social media on young people. It is also essential reading for students and scholars in media and communications, psychology, cultural studies, sociology, and gender.
About the Author
Rosalind Gill is Professor of Cultural and Social Analysis at City, University London.
Industry Reviews
‘Perfect is a brilliant, urgent book; Gill expertly details the profound ambivalence that young women feel about interacting on social media. Through in-depth interviews and robust theoretical analysis, Gill guides us in navigating the complex and contradictory affective practices of young people and social media, from inspiration and security to loneliness and despair. Importantly, Gill resists discourses of moral panics and narcissism when analyzing young women on social media, and instead insists that these practices are about “what it means to be human” in this world. A must-read for anyone working in feminist media studies!’
Sarah Banet-Weiser, co-author of Believability: Sexual Violence, Media, and the Politics of Doubt
‘A really useful, sometimes troubling, report of life from where it is lived by so many today. Disturbing and affecting.’
Susie Orbach, psychotherapist, writer, activist & social critic
‘...a great resource for delving into issues that 18-30-year-old women are facing in daily life, or as an informative read on how social media creates a need to appear perfect’.
The Journal of Social Media in Society
