In Passionate Work, Renyi Hong theorizes the notion of being "passionate about your work" as an affective project that encourages people to endure economically trying situations like unemployment, job change, repetitive and menial labor, and freelancing. Not simply a subject of aspiration, passion has been deployed as a means to build resilience and mend disappointments with our experiences of work. Tracking the rise of passion in nineteenth-century management to trends like gamification, coworking, and unemployment insurance, Hong demonstrates how passion can emerge in instances that would not typically be understood as passionate. Gamification numbs crippling boredom by keeping call center workers in an unthinking, suspensive state, pursuing even the most banal tasks in hope of career advancement. Coworking spaces marketed toward freelancers combat loneliness and disconnection at the precise moment when middle-class sureties are profoundly threatened. Ultimately, Hong argues, the ideal of passionate work sustains a condition of cruel optimism in which passion is offered as the solution for the injustices of contemporary capitalism.
Industry Reviews
"This interesting, deeply thoughtful, and erudite book addresses a key issue of our time, making a substantial contribution to conversations on the roles of emotions, affect, and related phenomena in modern political economies, particularly in the West. By bringing passionate work to the discussion, Renyi Hong captures something that operates at many levels, from management literature to self-help and gamification movements to office design. Passionate Work is a book by a truly curious and committed intellect." -- Thomas Streeter, author of * The Net Effect: Romanticism, Capitalism, and the Internet *
"A vivid portrait of the changing expectations and emotions of contemporary work. Highly recommended. Advanced undergraduates through faculty." -- J. Bekken * Choice *
"The unionization efforts of Starbuck baristas, warehouse workers with Amazon, drivers with Uber, higher education workers in the University of California system, and now undergraduate resident assistants at places like Barnard all testify to a massive reevaluation of what work is for us and, perhaps more important, what it ought to be. We are fortunate, therefore, to have Renyi Hong's Passionate Work to guide us through the thickets of this new world of work." -- Thomas A. Discenna * International Journal of Communication *
"Much of Passionate Work is so satisfying to read because it confirms and names a tension that feels deeply true." -- Iana Robitaille * Public Books *
