Partners.com

How To Profit From The New DNA Of Business

By: Michael Cunningham

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Paperback | 1 June 2002 | Edition Number 1

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256 Pages

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22.23 x 13.34 x 1.27

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Partnerships are the lifeblood of e-commerce. But most businesses haven't a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programs, web distribution, event marketing, and websourcing. Help has arrived. Partners.com shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, employees, and other businesses. From Amazon's consumer affiliate program to General Motors' sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours. Partners.com pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships. As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.

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Miscellaneous Items Non-Fiction Society & Culture Computing & I.T.Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services Business & Management Business Strategy Business Aspects of E-Commerce Economics Microeconomics Domestic Trade

Acknowledgments	p. xi
Preface	p. xiii
The Power of Many	p. 1
Why Organizations Need Partners	p. 1
The Partnerships (Inside, Nearside, and the Business Network)	p. 3
Silver Bullets and Wooden Stakes	p. 6
Developing Strategies	p. 8
The Most Important Partners: Staff and B2E	p. 17
Corporate Environment	p. 21
Infrastructure	p. 22
Culture	p. 31
Partnerships That Work	p. 33
Private Exchanges	p. 34
Big Consortia	p. 39
What Makes Partnerships Work?	p. 41
What Doesn't Work	p. 46
The Consumer Marketplace	p. 48
Building a Partner-ready Organization (The B2x Corporation)	p. 52
VIVA!	p. 53
The Framework	p. 57
Distribution Partnerships: Building Channel Programs	p. 88
Channels	p. 88
Business Goals	p. 92
Defining the Program	p. 95
Types of Partnerships	p. 103
Go To Market Framework for Partnerships	p. 109
The Self-Service Partner	p. 116
What is Self-Service?	p. 116
Self-Service Dimensions	p. 118
Self-Service Opportunities	p. 121
Affinity Programs--Power Marketing of Self-Service	p. 129
Implementing Self-Service Checklist	p. 135
Technology for Partnerships	p. 137
On a Need to Know Basis	p. 137
The Categories	p. 140
e-mail and the Browser	p. 142
Customer and Partner Information Systems	p. 142
Authoring Tools and Content Management	p. 155
Content Maintenance and Dynamic Delivery	p. 157
Personalization and Customization	p. 158
Different Systems for Different Tasks	p. 160
Knowledge Management (KM) and Collaborative Systems	p. 162
Back Office Systems	p. 171
The Application Service Provider	p. 173
Portal Technologies and Frameworks (The Partner Portal)	p. 177
Agreements and Contracts	p. 180
Failedcontracts.com	p. 180
The Players	p. 182
Tactical versus Strategic	p. 183
Agreements for Partners (Strategic)	p. 183
Negotiation Strategies and Tactics	p. 194
International	p. 196
Partners, Customers, and The Net	p. 198
Overlap Your Systems	p. 199
Using eMarketing as a Tool to Create Demand for Partners	p. 201
Building the Case for Return on Investment--Knowledge Management and Collaborative Commerce	p. 211
The Future of Partnerships	p. 223
About the Author and Contact Information	p. 229
Index	p. 231
Table of Contents provided by Syndetics. All Rights Reserved.

Partners.com

How To Profit From The New DNA Of Business

At a Glance

Paperback

Shipping

How to return your order

Defective items

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