Own Your Brand

"David Billstrom pulls from decades of experience in starting, running and investing in companies to offer sound and thorough advice on a critical but oft overlooked piece of your reputation: your online presence. Using instruction and examples to move methodically through each section of a LinkedIn profile, David challenges readers to carefully construct their personal brands, from selecting the best photo to creating a personal narrative. Own Your Brand is for everyone wanting to maximize their professional presence online and stand out from the crowd." Shannon Polson Author, Speaker, Veteran - "David taught me the importance of honing my professional brand, and how to expertly convey who I am and what I do. The result is a concise and impactful brand statement that has formed the backbone of how I represent myself in my professional world." Brent Bookwalter, American Professional Cyclist - "I will never forget the first meeting I was in with David. Not only blisteringly smart, but so focused on how we maximize the outcome, how we use the assets, resources, people and insight to make history, and how we create an outcome that will change our lives forever. He not only created that vision of what is possible, but created a road map and the belief that we could get there. Vision, mission, values and behaviors, then a road map of execution. Now he is providing a personal roadmap to the life and outcome you hope for. Listen up!" Richard Tait, Chief BoomBoom at Starbucks, Co-Founder of Cranium - "As an entrepreneur in the private sector and a state senator in the public sector, I have found that David Billstrom's wise counsel goes to the soul of meaningful living. He is a gifted consiglieri in the very best sense of providing strategic insight, tactical acumen and prescient context in the adventure of finding your authentic self. David has the extraordinary ability to help executives and leaders learn powerful business and life lessons from others' experience - as if we ourselves went through their journey. In this book he's put the skills and insights down on paper, and we're the winners." Reuven Carlyle, Washington State Senator, Business Stategist