Acknowledgments ix
Introduction 1
I Adaptive 7
1 Why Strategy Needs a Strategy 11
Martin Reeves, Michael Deimler, Claire Love, and Philipp Tillmanns
2 Adaptability: The New Competitive Advantage 19
Martin Reeves and Michael Deimler
3 Systems Advantage 27
Martin Reeves and Alex Bernhardt
4 Adaptive Leadership 33
Roselinde Torres, Martin Reeves, and Claire Love
5 Competing on Capabilities 41
George Stalk, Jr., Philip Evans, and Lawrence E. Shulman
II Global 53
6 Globality: The World beyond Globalization 55
Harold L. Sirkin, Jim Hemerling, and Arindam K. Bhattacharya
7 The New Global Challengers 61
Marcos Aguiar, Arindam K. Bhattacharya, Thomas Bradtke, David C. Michael, Tenbite Ermias, Whitney Haring-Smith, David Lee, Michael Meyer, Andrew Tratz, Masao Ukon, and Bernd Waltermann
8 Winning in Emerging-Market Cities 67
David Jin, David C. Michael, Paul Foo, Jos´e Guevara, Ignacio Pena, Andrew Tratz, and Sharad Verma
9 What the West Doesn¢t Get about China 75
George Stalk, Jr. and David C. Michael
10 The African Challengers 81
Lionel Ar´e, Sami Chabenne, Patrick Dupoux, Lisa Ivers, David C. Michael, and Yves Morieux
III Connected 89
11 The Digital Manifesto 91
David Dean, Sebastian DiGrande, Dominic Field, and Paul Zwillenberg
12 Data to Die For 99
Simon Kennedy and David Matheson
13 The Collision of Power and Portability 105
Philip Evans
14 China¢s Digital Generations 3.0: The Online Empire 111
David C. Michael, Christoph Nettesheim, and Yvonne Zhou
IV Sustainable 117
15 The Benefits of Sustainability-Driven Innovation 119
David Kiron, Nina Kruschwitz, Martin Reeves, Knut Haanaes, and Eugene Goh
16 Creating Practical Consumer Value from Sustainability 125
Knut Haanaes, Catherine Roche, Jonathan Sharp, and Marty Smits
17 Potential Impacts of the New Sustainability Champions 131
David C. Michael, Kim Wagner, Knut Haanaes, Eugene Goh, Diederik Vismans, Jeremy Jurgens, and Lyuba Nazaruk
V Customer First 135
18 Breaking Compromises 137
George Stalk, Jr., David K. Pecaut, and Benjamin Burnett
19 Brand-Centric Transformation: Balancing Art and Data 143
Dylan Bolden, Antonella Mei-Pochtler, Rohan Sajdeh, Gaby Barrios, Erin George, Keith Melker, and Deran Taskiran
20 Unlocking Growth in the Middle: A View from India and China 151
Zhenya Lindgardt, Christoph Nettesheim, and Ted Chan
21 Treasure Hunt 159
Michael J. Silverstein
VI Fit to Win 169
22 High-Performance Organizations 171
Vikram Bhalla, Jean-Michel Caye, Andrew Dyer, Lisa Dymond, Yves Morieux, and Paul Orlander
23 Shaping Up: The Delayered Look 179
Ron Nicol
24 Getting More from Lean: Seven Success Factors 183
Pascal Cotte, Adam Farber, Amyn Merchant, Petros Paranikas, Harold L. Sirkin, and Michael Zinser
25 The Demand-Driven Supply Chain 189
John Budd, Claudio Knizek, and Bob Tevelson
26 Pricing Fluency 195
Sylvain Duranton, Jean-Manuel Izaret, and Rich Hutchinson
27 The IT Organization of the Future 201
Jeanne W. Ross, Stephanie L. Woerner, Stuart Scantlebury, and Cynthia M. Beath
VII Value-Driven 207
28 The Experience Curve Reviewed 211
Bruce Henderson
29 The Rule of Three and Four: A BCG Classic Revisited 215
Martin Reeves, Michael Deimler, George Stalk, Jr., and Filippo L. Scognamiglio Pasini
30 The CEO as Investor 221
Gerry Hansell and Dieter Heuskel
31 Focusing Corporate Strategy on Value Creation 227
Jeffrey Kotzen, Eric Olsen, Frank Plaschke, Daniel Stelter, and Hady Farag
32 Powering Up for Postmerger Integration 235
Jean-Michel Caye, Jeanie Daniel Duck, Daniel Friedman, Dan Jansen, Joe Manget, Alexander Roos, and Peter Str¼ven
33 Resilience: Lessons from Family Businesses 243
Nicolas Kachaner, George Stalk, Jr., and Alain Bloch
VIII Trusted 251
34 Social Advantage 253
Martin Reeves, Dieter Heuskel, and Thomas Lewis
35 From Reciprocity to Reputation 259
Philip Evans
36 The Return of the Politician 263
Dieter Heuskel and Martin Reeves
37 Collaboration Rules 267
Philip Evans and Bob Wolf
IX Bold 275
38 Thinking in New Boxes 279
Luc de Brabandere and Alan Iny
39 Rethinking Scenarios: What a Difference a Day Makes 285
Luc de Brabandere and Alan Iny
40 Business Model Innovation: When the Game Gets Tough, Change the Game 291
Zhenya Lindgardt, Martin Reeves, George Stalk, Jr., and Michael Deimler
41 The Deconstruction of Value Chains 299
Carl W. Stern
42 Time-Based Management 303
Thomas M. Hout and George Stalk, Jr.
43 The New ¢¢Low Cost¢¢ 307
Nicolas Kachaner, Zhenya Lindgardt, and David C. Michael
44 The Hardball Manifesto 315
George Stalk, Jr. and Rob Lachenauer
45 Leading Transformation 319
Andrew Dyer, Grant Freeland, Steve Gunby, and Cynthia Blendu
X Inspiring 325
46 Jazz vs. Symphony 327
John S. Clarkeson
47 Probing 331
Jonathan L. Isaacs
48 Smart Simplicity 335
Yves Morieux
49 Strategic Optimism: How to Shape the Future in Times of Crisis 343
Hans-Paul B¼rkner
50 Lessons from My Three Decades with the Change Monster 349
Jeanie Daniel Duck
Contributors 355
Index 365
