Org Design for Design Orgs

Building and Managing In-House Design Teams

By: Peter Merholz, Kristin Skinner

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eText | 22 August 2016 | Edition Number 1

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Design has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

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