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Optichannel Retail

Beyond the Digital Hysteria

By: Gino Van Ossel

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Flexi Bound Book | 1 July 2019

At a Glance

Flexi Bound Book
326 Pages

Dimensions(cm)
24.0 x 17.0 x 2.5

Flexi Bound Book

RRP $69.99

$56.75

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The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change.

In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognisable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

Book Features:

Accessible and complete overview on retail, separating hype from actual trends
Straightforward steps towards a winning strategy
A practical view, focused on concrete solutions and opportunities

About the Author

Gino Van Ossel is Professor of Retail Management at the Vlerick Business School. He is one of Europe's top experts in the field of retail management, shopping behaviour and omnichannel. He advises trendsetting retailers and brand manufacturers, and is much in demand as a speaker, both at home and abroad. His previous book Omnichannel in Retail was chosen in the Netherlands as both the Management and Marketing Book of the Year.

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