Open Innovation

"Rigor and relevance combines to make this a must-read book for both practitioners and academics interested in open innovation." --Amitava Chattopadhyay, GlaxoSmith Kline Chaired Professor of Corporate Innovation, INSEAD; co-author of The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands "Open Innovation is a critical development in business. Arthur Markman's book provides a timely state-of-the-art volume full of insights, examples, and useful ideas." --Michel Tuan Pham, Kravis Professor of Business, Columbia University Graduate School of Business "Open Innovation, the book, like open innovation, the practice, brings perspectives from different kinds of people together to generate new insights. The fascinating examples, useful reviews, practical suggestions, and new science add up to more than the sum of the parts. Researchers will come away with new ideas, teachers with new cases and conceptual frameworks, entrepreneurs and intrapreneurs with concrete ways to improve, and incubators and supporters of innovation with advice on growing a thriving community. It's that rare book that takes on a wide range of contributors and audiences to a complex topic and succeeds." --Jeffrey Loewenstein, Associate Professor of Organizational Behavior, University of Illinois at Urbana-Champaign "Books on innovation and creativity aimed at academic audiences can be arcane and far-removed from the real world, whereas books written for entrepreneurs can lack the theoretical structure and scientific underpinnings needed for a cohesive understanding of the subject. Markman's volume, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market bridges the academic and business worlds, explaining and illustrating the subject of innovation in an interconnected way that appeals to both theoretical and practical-minded readers. This insightful book explores innovation in a way that spans the entire continuum, from scholars to business practitioners." --Steven M. Smith, Professor, Department of Psychology, Texas A&M University