Olympic Media

Inside the Biggest Show on Television

By: Andrew Billings

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Hardcover | 24 January 2008 | Edition Number 1

At a Glance

Hardcover
200 Pages

Dimensions(cm)
23.4 x 15.6 x 1.27

Hardcover

$571.75

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Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBCa (TM)s Olympic telecasts have huge power and potential to shape viewer perceptions.

Billingsa (TM)s unique text examines the production, content, and potential effects of NBCa (TM)s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBCa (TM)s telecast; and survey analyses interrogate the extent to which NBCa (TM)s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television."

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