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Olympic Cities : 2012 and the Remaking of London - Iain MacRury

Olympic Cities

2012 and the Remaking of London

By: Iain MacRury, Gavin Poynter (Editor)

Hardcover | 6 October 2009 | Edition Number 1

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London's bid to host the 2012 Olympic and Paralympic Games was based upon the event providing a significant catalyst for the regeneration and renewal of East London. The bid emphasized the concentration of the Olympic site in the Lower Lea Valley and Stratford, areas of severe industrial decline and social deprivation, and stressed the positive cultural, social and economic legacies arising from the creation of a new landscape in East London. The London bid was more about these social, cultural and economic aspects than the sport events and in the bid process, the International Olympics Committee (IOC) was cast more in the role of guardian of urban regeneration and renewal than that of the world's leading sports executive.Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explores the political economy of the games and the changing role of the state in creating post-industrial metropolitan spaces. It evaluates the changing perceptions of the Olympic Games and the role of sport in the global media age in general and assesses the implication of 'mega-event' regeneration policies for local communities and their cultural, social and economic identities, with specific reference to east London and the Thames Gateway.
Industry Reviews
'The book presents a refreshing perspective on the games, not concentrating on either sporting success or nationalistic triumph. Thoroughly recommended as a good read, setting the Olympic Movement into a true global context.' Building Engineer 'London 2012 returned from China last summer impressed but undaunted by our experience of the Beijing Games. This book provokes the same reaction. For those with an interest in, or responsibility for, London's legacy planning there is much here with which to agree and some perspectives with which to disagree, but the contributions are never less than thoughtful, thought-provoking and challenging.' Tom Russell, Group Director Olympic Legacy, London Development Agency, UK '...a provocative work...Recommended.' Choice '...an excellent resource for anyone trying to understand how and why we got to where we are today in east London and the regeneration potential of a successful games in 2012.' New Start 'Social and economic regeneration, the strengthening of a sense of community, combating obesity... the number of objectives with which a fortnight's worth of running, rowing and throwing has been freighted is mind-boggling. It all raises a number of important questions. Enter Olympic Cities: 2012 and the Remaking of London, a fascinating collection of essays...it represents one of the best attempts yet to make sense of the role and meaning of the modern Olympic Games - that is, to situate their significance in the economic, political and cultural context of the host cities and nations.' Sp!ked

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