Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
NPR : The Trials and Triumphs of National Public Radio - Michael McCauley

NPR

The Trials and Triumphs of National Public Radio

By: Michael McCauley

eBook | 14 June 2005 | Edition Number 1

At a Glance

eBook

RRP $67.77

$61.99

or 4 interest-free payments of $15.50 with

 or 

Instant Digital Delivery to your Kobo Reader App

The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"—a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties—political battles, unseasoned leadership, funding problems—to a first-rate broadcast organization.

The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.

Industry Reviews
A book worth reading. Recommended.
on

You Can Find This eBook In

Non-FictionEngineering & TechnologyElectronics & Communications EngineeringCommunications Engineering & TelecommunicationsRadio TechnologyArts & EntertainmentFilm, TV & RadioRadio / PodcastsRadio ScriptsSociety & CultureMedia StudiesAdvertising & Society

More in Radio / Podcasts

Crumpled Trumpet : My Radio Times... - Anthony Cherry

eBOOK

Crumpled Trumpet

My Radio Times...

eBook

RRP $15.23

$12.99

15%
OFF
SUNDAY MISCELLANY : A Selection 2023-2025 - Sarah Binchy

eBOOK

SUNDAY MISCELLANY

A Selection 2023-2025

eBook

RRP $17.98

$15.99

11%
OFF

This product is categorised by