This audiobook is narrated by a digital voice.
More than a book—this is an audio course, a business transformation program delivered straight to your ears.
Forget everything you think you know about playing it safe. "Niche Without Fear" is the unfiltered, actionable blueprint for entrepreneurs, founders, and creators ready to stop competing in crowded markets and start owning their own category.
This isn't theory—it's a live playbook packed with real cases from Superhuman, Drift, CrossFit, Airbnb, and dozens more brands that carved their space by going narrow, not broad. You'll discover the courage to choose who to ignore, design business models that competitors can't copy, and build movements—not just products.
Inside this audio program, you'll master:
- Category design in plain English—how to name your enemy, own your narrative, and make the market adopt your language
- Jobs-to-be-Done frameworks that reveal what customers truly hire you for in their sharpest moments of need
- Model alchemy—pricing, packaging, and distribution strategies that turn your offer into a compounding moat
- The 90-day niche plan—a sprint-based system to validate your idea, find your tribe, and scale without losing your edge
Whether you're launching a platform, publishing content, or building the next disruptive brand, this program delivers frameworks you can apply immediately—from your morning commute to your next strategy session. Each chapter is designed for active learning, with workshop prompts, decision templates, and field-tested scripts you can steal today.
This is your unfair advantage. While others chase "best," you'll become the only. Listen, learn, and lead your category.
