Motoring the Future

VW and Toyota Vying for Pole Position

By: E. Wimmer

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Hardcover | 30 November 2011 | Edition Number 2

At a Glance

Hardcover
288 Pages

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23.39 x 15.6 x 1.75

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Motoring the Future: VW and Toyota Vying for Pole Position deals with the challenges facing the global car industry today, analyzing Volkswagen and Toyota, with some surprising results. The book provides insights into each car manufacturer's corporate culture, products, production, leadership and technologies, as well as some thoughts on the future of the car.

These two opponents vying for pole position could hardly be more different: Toyota, with a focus on manufacturing excellence, is dominant in its home market, the USA and south-east Asia, whereas VW, with its strategy of product excellence, leads in western Europe, Brazil and China. Industrial dominance will be important to them in the future, with both companies needing to master the next steps in product and manufacturing excellence. The race is by no means over, offering a deep insight into the challenges for carmakers moving away from fossil fueled combustion to alternative energy vehicles for the mass market. Major players are trying to answer the key question: How will the car of the future look?

VW and Toyota now need to keep ambitious competitors at bay. Timing is everything: US manufacturers are focused on their own revival; Korean and Chinese players are progressing surprisingly fast. However, it looks like the battle for pole position will likely remain between Toyota and VW.

Motoring the Future offers updates on Volkswagen's and Toyota's next generation vehicles, both plotting a new course into the future. In this thoroughly revised edition the book, new facts and material have extended the scope to American manufacturers and to new competitors from the Far East.

Industry Reviews

'The German edition of this book, first published in September 2010, paints a skilled picture of the international market situation, and of Volkswagen's utter fixation on beating Toyota. What I particularly enjoyed was the way in which it managed to take into account very recent information, while maintaining its impressive depth of knowledge and longterm research. Despite the density of the material, however, the authors show their skill in handling it in a dynamic, lively fashion.' Hubertus von Grunberg, about the German edition of this book in Handelsblatt, September 2010

'Engelbert Wimmer and his co-authors deal with the rancorous fight between VW and Toyota for the pole position in the worldwide automotive industry. The authors knowledgeably and critically dissect the very distinct strategies of both enterprises.

They are well balanced in their profound and down-to-earth analysis and acknowledge opportunities for VW beating Toyota but also point out the crucial success factors within VW's strategy and show Toyota's competitive advantages.' Robert Fieten, about the German edition of this book in Frankfurter Allgemeine Zeitung, November 2010

'Engelbert Wimmer understands and writes about the auto industry with deep insight, built up over a long career advising carmakers. This book offers an in-depth and informed account of the race among big producers for global market dominance. It will make valuable reading for both industry professionals and interested outsiders.' John Reed, Motor Industry Correspondent, Financial Times

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Non-Fiction Industry & Industrial Studies Manufacturing Industries Road Vehicle Manufacturing Industry Business & Management Business Strategy International Business Management & Management Techniques Management of Specific Areas Production of Quality Control Management

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Published: 30th November 2011

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List of Figures and Tables	p. vii
Acknowledgments	p. ix
Preface	p. xi
About the Author	p. xiii
The Car Industry Today: Staging a Stellar Comeback	p. 1
Volkswagen: The Surprise Challenger	p. 26
Shaping a Global Automotive Empire	p. 27
Strategy for Reaching the Top	p. 33
Showdown in the USA	p. 41
Powerful Competitors	p. 46
	p. 47
Expansion in Emerging Economies	p. 65
VW Pushes Sales	p. 66
Prefab Variety	p. 68
Growing without Getting Bigger	p. 72
Intelligent Brand Strategies	p. 75
Process Is the Problem	p. 78
Going the "Volkswagen Way"	p. 81
Small Costs Big	p. 84
Luxury Becomes Obligatory	p. 89
The Search for the Right VW Engine	p. 90
The Price of Politics	p. 104
Piech, Then Winterkorn - and Who Next?	p. 113
Toyota: An Auto Giant Overcoming a Gigantic Crisis	p. 120
The "Toyota Shock"	p. 123
A New Beginning	p. 131
The Power of Tradition: How a Japanese Loom Builder Became an Automotive Giant	p. 134
The Legend and the Reality Behind It: The Toyota Production System	p. 140
A Global Player with a Distinctly Japanese Identity	p. 152
Toyota's Luxury Strategy: Lexus vs. Daimler and BMW	p. 158
Motorizing Emerging Economies: Toyota's "Car for the World"	p. 162
Managing Relationships the Japanese Way	p. 165
Toyota: An Endurance Runner	p. 172
The Disaster: "Runaway Toyotas"	p. 177
Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past	p. 190
Environmental Protection: Toyota's Development of Alternative Drivetrains	p. 193
The Race for Pole Position: Winning by a Nose	p. 210
Phoenix from the Ashes	p. 210
Round Two	p. 212
Volkswagen Moves to Overtake	p. 214
Toyota: Digging in on the Green Front	p. 217
The Battle on the Bottom Line	p. 218
The Tides of Globalization	p. 222
The Final Lap	p. 225
Comparing Corporate Values	p. 226
Epilogue: New Challenges and New Engines	p. 228
Population Growth and Oil Supplies	p. 228
Biofuels: Green Gasoline	p. 231
A Tank Full of Gas	p. 236
Hoping for Hydrogen	p. 236
Electric Cars: The Day after Tomorrow	p. 237
Notes	p. 255
References	p. 260
Index	p. 265
Table of Contents provided by Ingram. All Rights Reserved.

Motoring the Future

VW and Toyota Vying for Pole Position

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

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