| Foreword | p. xi |
| Credits | p. xiii |
| Preface | p. xix |
| Inside the Brain | p. 1 |
| Find Out How the Brain Works Without Looking Inside | p. 2 |
| Electroencephalogram: Getting the Big Picture with EEGs | p. 5 |
| Positron Emission Tomography: Measuring Activity Indirectly with PET | p. 6 |
| Functional Magnetic Resonance Imaging: The State of the Art | p. 7 |
| Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain | p. 8 |
| Neuropsychology, the 10% Myth, and Why You Use All of Your Brain | p. 9 |
| Get Acquainted with the Central Nervous System | p. 13 |
| Tour the Cortex and the Four Lobes | p. 16 |
| The Neuron | p. 19 |
| Detect the Effect of Cognitive Function on Cerebral Blood Flow | p. 22 |
| Why People Don't Work Like Elevator Buttons | p. 24 |
| Build Your Own Sensory Homunculus | p. 27 |
| Seeing | p. 32 |
| Understand Visual Processing | p. 32 |
| See the Limits of Your Vision | p. 38 |
| To See, Act | p. 42 |
| Map Your Blind Spot | p. 46 |
| Glimpse the Gaps in Your Vision | p. 50 |
| When Time Stands Still | p. 52 |
| Release Eye Fixations for Faster Reactions | p. 55 |
| Fool Yourself into Seeing 3D | p. 57 |
| Objects Move, Lighting Shouldn't | p. 62 |
| Depth Matters | p. 66 |
| See How Brightness Differs from Luminance: The Checker Shadow Illusion | p. 72 |
| Create Illusionary Depth with Sunglasses | p. 76 |
| See Movement When All Is Still | p. 80 |
| Get Adjusted | p. 83 |
| Show Motion Without Anything Moving | p. 86 |
| Motion Extrapolation: The "Flash-Lag Effect" | p. 90 |
| Turn Gliding Blocks into Stepping Feet | p. 93 |
| Understand the Rotating Snakes Illusion | p. 95 |
| Minimize Imaginary Distances | p. 101 |
| Explore Your Defense Hardware | p. 106 |
| Neural Noise Isn't a Bug; It's a Feature | p. 108 |
| Attention | p. 111 |
| Detail and the Limits of Attention | p. 112 |
| Count Faster with Subitizing | p. 115 |
| Feel the Presence and Loss of Attention | p. 117 |
| Grab Attention | p. 123 |
| Don't Look Back! | p. 126 |
| Avoid Holes in Attention | p. 129 |
| Blind to Change | p. 134 |
| Make Things Invisible Simply by Concentrating (on Something Else) | p. 137 |
| The Brain Punishes Features that Cry Wolf | p. 139 |
| Improve Visual Attention Through Video Games | p. 143 |
| Hearing and Language | p. 147 |
| Detect Timing with Your Ears | p. 148 |
| Detect Sound Direction | p. 150 |
| Discover Pitch | p. 154 |
| Keep Your Balance | p. 156 |
| Detect Sounds on the Margins of Certainty | p. 158 |
| Speech Is Broadband Input to Your Head | p. 160 |
| Give Big-Sounding Words to Big Concepts | p. 162 |
| Stop Memory-Buffer Overrun While Reading | p. 165 |
| Robust Processing Using Parallelism | p. 169 |
| Integrating | p. 173 |
| Put Timing Information into Sound and Location Information into Light | p. 173 |
| Don't Divide Attention Across Locations | p. 176 |
| Confuse Color Identification with Mixed Signals | p. 179 |
| Don't Go There | p. 182 |
| Combine Modalities to Increase Intensity | p. 186 |
| Watch Yourself to Feel More | p. 188 |
| Hear with Your Eyes: The McGurk Effect | p. 190 |
| Pay Attention to Thrown Voices | p. 193 |
| Talk to Yourself | p. 195 |
| Moving | p. 200 |
| The Broken Escalator Phenomenon: When Autopilot Takes Over | p. 200 |
| Keep Hold of Yourself | p. 203 |
| Mold Your Body Schema | p. 207 |
| Why Can't You Tickle Yourself? | p. 210 |
| Trick Half Your Mind | p. 215 |
| Objects Ask to Be Used | p. 218 |
| Test Your Handedness | p. 221 |
| Use Your Right Brain-and Your Left, Too | p. 226 |
| Reasoning | p. 231 |
| Use Numbers Carefully | p. 231 |
| Think About Frequencies Rather than Probabilities | p. 234 |
| Detect Cheaters | p. 239 |
| Fool Others into Feeling Better | p. 242 |
| Maintain the Status Quo | p. 246 |
| Togetherness | p. 251 |
| Grasp the Gestalt | p. 252 |
| To Be Noticed, Synchronize in Time | p. 254 |
| See a Person in Moving Lights | p. 258 |
| Make Things Come Alive | p. 262 |
| Make Events Understandable as Cause and Effect | p. 265 |
| Act Without Knowing It | p. 269 |
| Remembering | p. 273 |
| Bring Stuff to the Front of Your Mind | p. 274 |
| Subliminal Messages Are Weak and Simple | p. 277 |
| Fake Familiarity | p. 279 |
| Keep Your Sources Straight (if You Can) | p. 283 |
| Create False Memories | p. 287 |
| Change Context to Build Robust Memories | p. 292 |
| Boost Memory Using Context | p. 295 |
| Think Yourself Strong | p. 298 |
| Navigate Your Way Through Memory | p. 302 |
| Have an Out-of-Body Experience | p. 306 |
| Enter the Twilight Zone: The Hypnagogic State | p. 308 |
| Make the Caffeine Habit Taste Good | p. 311 |
| Other People | p. 316 |
| Understand What Makes Faces Special | p. 317 |
| Signal Emotion | p. 320 |
| Make Yourself Happy | p. 325 |
| Reminisce Hot and Cold | p. 327 |
| Look Where I'm Looking | p. 331 |
| Monkey See, Monkey Do | p. 335 |
| Spread a Bad Mood Around | p. 338 |
| You Are What You Think | p. 342 |
| Index | p. 345 |
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