Microstyle

The Art of Writing Little

By: Christopher Johnson

Write A Review

Paperback | 3 August 2012 | Edition Number 1

At a Glance

Paperback
258 Pages

Dimensions(cm)
21.0 x 14.0 x 1.5

Paperback

RRP $39.95

$35.75

11%OFF

or 4 interest-free payments of $8.94 with

Ships in 5 to 7 business days

Grandmothers have Facebook profiles. Popular Twitter feeds are picked up as network TV shows. Crafty entrepreneurs sell their wares on Etsy. As disparate as these examples are, they all highlight a fundamental truth: never before has the need to capture instant attention been so acute. Microstyle shows you how. It's a book for anyone who participates in web culture, who puts together a PowerPoint presentation, who writes a personal ad or wants to craft an attention-getting resume. Divided into four main sections that reflect the four dimensions of verbal communication - Meaning, Sound, Structure, and Social Context - the book is made up of short, sharp chapters ranging from 'Push Buttons' to 'Give it Rhythm.' Each chapter illuminates one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Full of examples from corporate slogans to movie titles to headlines from The Onion, readers see how each tool can be used well and, uh, not so well. They'll emerge with a rich understanding of what makes a message successful. Along the way they'll get a crash course in linguistics and verbal branding courtesy of the author, Christopher Johnson. His observations of 'microstyle in the wild' reveal its secret life and convey an infectious appreciation for the playful side of sloganeering that makes arriving at le mot juste so satisfying.

Industry Reviews

"With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson's sophisticated, richly referenced, and example-filled microstyle guide is distinctive, instructive, enjoyable, and inspiring." -- Booklist "Makes accessible a number of ideas that ... most of us need to learn if we are going to thrive as writers in the 21st century." -- The Writer

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.