| Foreword | p. xi |
| About the Author | p. xiii |
| About the Technical Reviewers | p. xv |
| Acknowledgments | p. xvii |
| Introduction | p. xix |
| Having a Vision | p. 1 |
| How We Got Here | p. 2 |
| What Here Looks Like | p. 5 |
| Joining the Party | p. 9 |
| The Systematic Approach | p. 9 |
| The Joel Approach | p. 17 |
| An Even Shorter Approach | p. 18 |
| Paying the Cover Charge | p. 19 |
| Developing the Micro-ISV Way | p. 23 |
| Designing Your Application | p. 24 |
| Creating Use Cases | p. 24 |
| Creating Paper Prototypes | p. 26 |
| Decisions, Decisions | p. 30 |
| Developing the Schedule | p. 31 |
| Examining Your Development Infrastructure | p. 33 |
| Using SourceGear Vault | p. 34 |
| Using Perforce Software | p. 35 |
| When the Going Gets Tough, the Tough Get Virtual | p. 37 |
| Addressing the Quality Issue | p. 43 |
| Getting the Beta Advantage | p. 53 |
| Quantity Has a Quality All Its Own | p. 53 |
| Organizing Your Beta Program | p. 54 |
| Presenting the Product | p. 55 |
| Getting on the Cluetrain | p. 56 |
| Beginning at the Beginning: Who Are You? | p. 56 |
| Good Looks Matter | p. 57 |
| Icons for You | p. 59 |
| Happy People Being Happy | p. 61 |
| Show, Don't Tell | p. 64 |
| Moving Pictures | p. 65 |
| Templates for Success | p. 69 |
| Mastering Your Domain | p. 71 |
| Creating a Good Domain Name | p. 71 |
| "But All the Good Names Are Taken!" | p. 72 |
| Buying Your Domain: Go Daddy, Go! | p. 74 |
| Covering the Nuts and Bolts | p. 75 |
| Getting Paid: Nuts, Bolts, and Bucks | p. 89 |
| Working with PayPal | p. 92 |
| Doing Business the 2Checkout.com Way | p. 93 |
| Going with VeriSign | p. 97 |
| To Host or Not to Host | p. 102 |
| Blogging for Fun and Profit | p. 104 |
| Hi-Ho, Hi-Ho, It's Off to Blog We Go | p. 105 |
| Blogs and Micro-ISVs | p. 107 |
| Business Is Business | p. 115 |
| You, Inc. | p. 116 |
| Sole Proprietorship | p. 118 |
| Partnership | p. 125 |
| Limited Liability Company (LLC) | p. 126 |
| Subchapter S Corporation | p. 133 |
| Subchapter C Corporation | p. 135 |
| Getting Things Done in Your Micro-ISV | p. 136 |
| GTD for Micro-ISVs: The Overview | p. 136 |
| The Government, the Law, and You | p. 148 |
| Your Product's EULA | p. 148 |
| Legally Protecting Your Software | p. 150 |
| And What About the Government? | p. 155 |
| Focusing on the Customer | p. 157 |
| Your Marketing Re-Education | p. 157 |
| Marketing for Micro-ISVs | p. 158 |
| Starting with SIMS | p. 159 |
| Hand Me the MAP, Please | p. 161 |
| Email: Retail, Wholesale, and You | p. 163 |
| You Have Mail-Lots of It! | p. 163 |
| You Can't Say That Anymore! | p. 164 |
| Current Email Marketing Realities | p. 168 |
| Technical Support Is Customer Support | p. 171 |
| No Sympathy for the Devil | p. 171 |
| Doing Tech Support Right | p. 172 |
| Tech Support Is Like Beta Support, Only More So | p. 173 |
| Discussion Boards: Listening to Your Customers | p. 176 |
| What to Look For | p. 178 |
| When to Do It | p. 179 |
| Code It Yourself | p. 179 |
| Open Source, Kind Of: phpBB | p. 180 |
| Outsource to Invision | p. 181 |
| By, for, and of Micro-ISVs | p. 182 |
| Where Your Customers Start | p. 185 |
| How to Do General Site Submission Right | p. 186 |
| Google, Relevancy, and Your Micro-ISV | p. 191 |
| Doing the Download Tango | p. 194 |
| CNET Download.com | p. 194 |
| Tucows.com | p. 197 |
| Microsoft Office Marketplace | p. 199 |
| All the Rest and Lessons Learned | p. 203 |
| The Influencers | p. 204 |
| Welcome to Your Industry | p. 209 |
| What About Microsoft? | p. 209 |
| The Microsoft Empower Program | p. 211 |
| The Microsoft Buddy Program | p. 212 |
| The Other Microsoft | p. 215 |
| The Microsoft Digital Locker Program | p. 218 |
| The Office Marketplace Program | p. 222 |
| Microsoft Wants You! (Maybe.) | p. 223 |
| Keeping an Eye on Microsoft | p. 228 |
| Business Intelligence Is Intelligent | p. 231 |
| The Initial Analysis | p. 231 |
| Strengths, Weaknesses, Opportunities, and Threats (SWOT) | p. 232 |
| Talk, Talk | p. 233 |
| Finding Others on the Road | p. 238 |
| Joel on Software | p. 238 |
| Association of Independent Software Industry Professionals (AISIP) | p. 239 |
| Association of Shareware Professionals (ASP) | p. 240 |
| Educational Software Cooperative (ESC) | p. 242 |
| Your Micro-ISV Industry Cheat Sheet | p. 244 |
| What Happens Next? | p. 245 |
| Emerging Micro-ISVs | p. 246 |
| Successful Micro-ISVs | p. 267 |
| Very Successful Micro-ISVs | p. 294 |
| You've Reached the Bottom Line | p. 313 |
| Appendix | p. 315 |
| "Having a Vision" | p. 315 |
| Books | p. 315 |
| Web Sites | p. 315 |
| "Developing the Micro-ISV Way" | p. 315 |
| Books | p. 315 |
| Web Sites | p. 316 |
| "Presenting the Product" | p. 317 |
| Books | p. 317 |
| Web Sites | p. 318 |
| "Business Is Business" | p. 319 |
| Books | p. 319 |
| Web Sites | p. 320 |
| "Focusing on the Customer" | p. 321 |
| Books | p. 321 |
| Web Sites | p. 322 |
| "Welcome to Your Industry" | p. 323 |
| Books | p. 323 |
| Web Sites | p. 323 |
| Index | p. 325 |
| Table of Contents provided by Ingram. All Rights Reserved. |
