Micro-Isv

From Vision to Reality

By: Bob Walsh

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Paperback | 1 January 2006

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380 Pages

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22.23 x 17.78 x 2.54

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Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.

Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.

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You Can Find This Book In

Non-Fiction Computing & I.T.Computer Programming & Software Development Software Engineering Computer Science

Foreword	p. xi
About the Author	p. xiii
About the Technical Reviewers	p. xv
Acknowledgments	p. xvii
Introduction	p. xix
Having a Vision	p. 1
How We Got Here	p. 2
What Here Looks Like	p. 5
Joining the Party	p. 9
The Systematic Approach	p. 9
The Joel Approach	p. 17
An Even Shorter Approach	p. 18
Paying the Cover Charge	p. 19
Developing the Micro-ISV Way	p. 23
Designing Your Application	p. 24
Creating Use Cases	p. 24
Creating Paper Prototypes	p. 26
Decisions, Decisions	p. 30
Developing the Schedule	p. 31
Examining Your Development Infrastructure	p. 33
Using SourceGear Vault	p. 34
Using Perforce Software	p. 35
When the Going Gets Tough, the Tough Get Virtual	p. 37
Addressing the Quality Issue	p. 43
Getting the Beta Advantage	p. 53
Quantity Has a Quality All Its Own	p. 53
Organizing Your Beta Program	p. 54
Presenting the Product	p. 55
Getting on the Cluetrain	p. 56
Beginning at the Beginning: Who Are You?	p. 56
Good Looks Matter	p. 57
Icons for You	p. 59
Happy People Being Happy	p. 61
Show, Don't Tell	p. 64
Moving Pictures	p. 65
Templates for Success	p. 69
Mastering Your Domain	p. 71
Creating a Good Domain Name	p. 71
"But All the Good Names Are Taken!"	p. 72
Buying Your Domain: Go Daddy, Go!	p. 74
Covering the Nuts and Bolts	p. 75
Getting Paid: Nuts, Bolts, and Bucks	p. 89
Working with PayPal	p. 92
Doing Business the 2Checkout.com Way	p. 93
Going with VeriSign	p. 97
To Host or Not to Host	p. 102
Blogging for Fun and Profit	p. 104
Hi-Ho, Hi-Ho, It's Off to Blog We Go	p. 105
Blogs and Micro-ISVs	p. 107
Business Is Business	p. 115
You, Inc.	p. 116
Sole Proprietorship	p. 118
Partnership	p. 125
Limited Liability Company (LLC)	p. 126
Subchapter S Corporation	p. 133
Subchapter C Corporation	p. 135
Getting Things Done in Your Micro-ISV	p. 136
GTD for Micro-ISVs: The Overview	p. 136
The Government, the Law, and You	p. 148
Your Product's EULA	p. 148
Legally Protecting Your Software	p. 150
And What About the Government?	p. 155
Focusing on the Customer	p. 157
Your Marketing Re-Education	p. 157
Marketing for Micro-ISVs	p. 158
Starting with SIMS	p. 159
Hand Me the MAP, Please	p. 161
Email: Retail, Wholesale, and You	p. 163
You Have Mail-Lots of It!	p. 163
You Can't Say That Anymore!	p. 164
Current Email Marketing Realities	p. 168
Technical Support Is Customer Support	p. 171
No Sympathy for the Devil	p. 171
Doing Tech Support Right	p. 172
Tech Support Is Like Beta Support, Only More So	p. 173
Discussion Boards: Listening to Your Customers	p. 176
What to Look For	p. 178
When to Do It	p. 179
Code It Yourself	p. 179
Open Source, Kind Of: phpBB	p. 180
Outsource to Invision	p. 181
By, for, and of Micro-ISVs	p. 182
Where Your Customers Start	p. 185
How to Do General Site Submission Right	p. 186
Google, Relevancy, and Your Micro-ISV	p. 191
Doing the Download Tango	p. 194
CNET Download.com	p. 194
Tucows.com	p. 197
Microsoft Office Marketplace	p. 199
All the Rest and Lessons Learned	p. 203
The Influencers	p. 204
Welcome to Your Industry	p. 209
What About Microsoft?	p. 209
The Microsoft Empower Program	p. 211
The Microsoft Buddy Program	p. 212
The Other Microsoft	p. 215
The Microsoft Digital Locker Program	p. 218
The Office Marketplace Program	p. 222
Microsoft Wants You! (Maybe.)	p. 223
Keeping an Eye on Microsoft	p. 228
Business Intelligence Is Intelligent	p. 231
The Initial Analysis	p. 231
Strengths, Weaknesses, Opportunities, and Threats (SWOT)	p. 232
Talk, Talk	p. 233
Finding Others on the Road	p. 238
Joel on Software	p. 238
Association of Independent Software Industry Professionals (AISIP)	p. 239
Association of Shareware Professionals (ASP)	p. 240
Educational Software Cooperative (ESC)	p. 242
Your Micro-ISV Industry Cheat Sheet	p. 244
What Happens Next?	p. 245
Emerging Micro-ISVs	p. 246
Successful Micro-ISVs	p. 267
Very Successful Micro-ISVs	p. 294
You've Reached the Bottom Line	p. 313
Appendix	p. 315
"Having a Vision"	p. 315
Books	p. 315
Web Sites	p. 315
"Developing the Micro-ISV Way"	p. 315
Books	p. 315
Web Sites	p. 316
"Presenting the Product"	p. 317
Books	p. 317
Web Sites	p. 318
"Business Is Business"	p. 319
Books	p. 319
Web Sites	p. 320
"Focusing on the Customer"	p. 321
Books	p. 321
Web Sites	p. 322
"Welcome to Your Industry"	p. 323
Books	p. 323
Web Sites	p. 323
Index	p. 325
Table of Contents provided by Ingram. All Rights Reserved.

Micro-Isv

From Vision to Reality

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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