Metabolical

It's not what you eat that's damaging your health it's how that food is 'made'. The truth behind ultra-processed food that the food industry doesn't want you to know.

Did you know that 62% of the food in our supermarkets is not only processed but 'ultra-processed' (ingredients from other foods are combined to make something 'new', often in colours that do not exist in nature) and that data shows that by eating this kind of food over time we are literally slowly poisoning ourselves?

In the hard-hitting, ground-breaking tradition of his NY Times bestseller Fat Chance, which revealed the dangers of sugar, Dr Robert Lustig persuasively presents a stark expose of how our addiction to processed foods (aided and abetted by the food industry, big ag, big pharma, institutional medicine and the government) is behind the lethal increase in major non-communicable diseases, including diabetes, heart disease, fatty liver disease, cancer and dementia. We have come to accept that these chronic diseases are simply part of the 'natural ageing process', but Dr Lustig makes the case that this is simply not true.

The solution on both a personal and societal level is a return to unprocessed food and Dr Lustig offers a doable plan for us to heal and restore our own health and wellbeing with real food, and in the process boosting our immunity to viruses like Covid-19.

About the Author

Robert H. Lustig, M.D. is an internationally-recognised paediatric neuroendocrinologist, who specialises on the regulation of energy balance by the central nervous system. His research and clinical practice has focused on childhood obesity and diabetes. He is not co-opted by any organisation or individual, does not espouse a specific diet and has cared for patients for over 40 years. He believes the food business, by pushing processed food loaded with sugar, has hacked our bodies and minds to pursue pleasure instead of happiness; fostering today's epidemics of addiction and depression. His first book Fat Chance was a NY Times bestseller and his Ted talk on sugar has over 8.7 million views.