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Media Management Matters

Challenges and Opportunities for Bridging Theory and Practice

By: Ulrike Rohn (Editor), Tom Evens (Editor)

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Paperback | 31 March 2020 | Edition Number 1

At a Glance

Paperback
282 Pages

Dimensions(cm)
22.86 x 15.24 x 1.5

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This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry.

The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters.　

Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

Industry Reviews

'Media Management Matters is a welcome addition to the media management and economics field. Moving beyond a pure academic discussion, the contributors examine the numerous challenges and opportunities that exist in both practice and theory. This thought-provoking volume should spur more discussion of the topic and generate new ideas for study.' - Dr. Alan B. Albarran, Professor Emeritus, The University of North Texas, USA

'Aiming at understanding media firms and the uncertain environment in which they operate, media management research builds upon theories from economics and management, media and communication studies, information technology, psychology, law and political science. It applies and develops these theoretical considerations with respect to real-life situations and developments in the media industry. The goal of Media Management Matters is to point to, discover, and support the practical relevance of media management research. Only a holistic understanding of the media industry can meet the challenges the complex and volatile media environment poses to media practice and research alike.' - Dr. Alfonso Sanchez-Tabernero, Professor of Media Management, University of Navarra, Spain

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