Media Communication

An Introduction to Theory and Process

By: James Watson

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Paperback | 8 January 2016 | Edition Number 4

At a Glance

Paperback
350 Pages

Edition Type
Revised

Dimensions(cm)
22.23 x 15.24 x 1.91

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This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

Industry Reviews

Praise for the Second Edition:

. . . a sturdy, reliable guide to key issues and approaches. - Dan Fleming, Professor of Media and Cultural Studies, University of Ulster, in Times Higher Education Supplement.

'This is an excellent book which bridges the communications and media divide. I will recommend it as background reading and for our library.' - Dr John Myles, University of East London
'A useful and comprehensive overview and introduction to the structures and operations of the media. A good basis for first year undergraduate study.' - Dr Peter Goddard, University of Liverpool"

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