Media and Communication Research Methods

By: Anders Hansen, David Machin

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Paperback | 17 January 2019 | Edition Number 2

At a Glance

Paperback
324 Pages

Edition Type
Revised

Dimensions(cm)
23 x 15.5 x 1.5

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This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Industry Reviews

This is an accessible and established handbook for students of media and communications research. It is well contextualised historically and conceptually and provides a comprehensive guide to research procedures in the field.
Tim O'Sullivan, De Montfort University, UK

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