MCU

The Reign of Marvel Studios

By: Joanna Robinson, Dave Gonzales, Gavin Edwards

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eBook | 10 October 2023

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Behind-the-scenes of the multi-billion dollar Marvel franchise at a pivotal moment in its history.

In 1998, Marvel was teetering on the brink of bankruptcy. Twenty years on, their cinematic multiverse has changed the way the world watches superhero movies, culminating in box office record-breakers such as Avengers and Black Panther, and Spider-Man: No Way Home being the highest grossing film of 2021, and the sixth of all time.

How did they get here?

MCU: The Rise of Marvel Studios will be equal parts business story, narrative history, and deep-dive into the workings that fuels the Marvel fandom. It will show how a small but mighty studio, led by the self-effacing but fearless Kevin Feige, invented the modern concept of a "cinematic universe" and shifted the way blockbusters would be marketed forever. Now, after a decade of unprecedented success, Marvel Studios is at a pivotal moment: after saying farewell to some of its founding superheroes, Marvel is on the rise with a new generation. These characters aren't being introduced and developed through just the movies anymore, they have their own Disney original shows added to the cinematic timeline.

Moviegoers have experienced this story from the outside in, now it's time to look from the inside out. Speaking to Kevin Feige and some of the franchise's biggest stars, Marvel Inc will delve into precarious beginnings, stumbles, and an ever-expanding empire, showing how Marvel redefined what world-domination looks like on screen and off.