McGraw-Hill Engineering & Technology Management

By: William E. Souder, J.Daniel Sherman

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Hardcover | 1 January 1994

At a Glance

Hardcover
368 Pages

Dimensions(cm)
24.13 x 16.51 x 2.54

Hardcover

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In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace, this in-depth survey takes you sequentially through the life cycle development of a new product/technology and presents proven methods for managing the activities required at each stage in the process. You'll find detailed coverage of the full range of technology management issues, including conceptualizing new products and technologies; defining markets and users for new technologies; organizing for technology and innovation; managing technical professionals and project teams; managing the new product development effort; and transforming R&D and manufacturing capabilities. Using examples of actual industrial applications, the book fully explores such key concepts as compressing cycle times... parallel development methods... using teams and task forces... managing customer interfaces... the strategic management of technology... managing technology in global markets... co-venturing... and more. In addition, summary guidelines demonstrate how engineering, R&D, and marketing managers can apply these concepts within their own organizations.

Industry Reviews

"This book takes the reader on a journey through the fascinating life-cycle development of a typical new technology. During the journey, this book presents a combination of practice and research, experience-based adviced, and state-of-the-art MOT methods for effectively managing each step in the new technology development cycle" IEEE Electrical Insulation Magazine 19940701

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Engineering & Technology Technology in General Technical Design Entrepreneurship / Start-ups Management & Management Techniques Management of Specific Areas Production of Quality Control Management Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies

Development Studies Engineering in General

Contributors	p. ix
Series Introduction	p. xiii
Preface	p. xv
Critical Front-End Decisions	p. 1
Introduction Wm. E. Souder and J. Daniel Sherman, University of Alabama in Huntsville	p. 3
Ideation and Entrepreneurship Albert H. Rubenstein, Northwestern University	p. 15
Developing Powerful Technology and Product Concepts Ashok K. Gupta, Ohio University	p. 45
Defining Markets and Users for New Technologies C. Anthony di Benedetto, Temple University	p. 73
Decision Implementation	p. 117
Organizing for Technology and Innovation Mariann Jelinek, College of William and Mary, and J. A. Litterer, University of Massachusetts	p. 121
Transforming RandD and Manufacturing Capabilities Dorothy Leonard-Barton and Warren Smith, Harvard University	p. 177
Product Launch and Follow-On Roger Calantone and Mitzi Montoya, Michigan State University	p. 217
The Emerging Paradigm of New Technology Development David Wilemon and Murray Millson, Syracuse University	p. 249
Emerging Issues	p. 285
Cultural Differences in New Technology Management R. K. Moenaert, Free University of Brussels, Belgium, Arnoud de Meyer, INSEAD, France, and B. J. Clarysse, Vlerick School, Ghent, Belgium	p. 287
Strategic Management of Technology: An Emerging Field Michael Lawless, University of Colorado at Boulder	p. 315
Directions for Future Research J. Daniel Sherman and Wm. E. Souder, University of Alabama in Huntsville	p. 331
Index	p. 345
Table of Contents provided by Syndetics. All Rights Reserved.

McGraw-Hill Engineering & Technology Management

At a Glance

Hardcover

Industry Reviews

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How to return your order

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