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Maye! Maye! : The History and Heritage of the Kwa Mai Mai Market - Sipho Sithole

Maye! Maye!

The History and Heritage of the Kwa Mai Mai Market

By: Sipho Sithole

eText | 4 October 2024 | Edition Number 1

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This book presents an analysis of Johannesburg's Kwa Mai Mai market, which was once known to regulars as 'a place of healing' and has experienced numerous changes of significant national transformation over time.

It explores how the Kwa Mai Mai community, formerly a working class of migrants, reversed roles and took control of the means of production from the dominant class. Through their heightened cultural consciousness, this marginalised migrant community reimagined new economic realities and possibilities, forever distancing themselves from their painful, repressive past. This book chronicles the significance of cultural memory and discusses how it can be used as a weapon to not only resist subjugation but also to invoke entrepreneurial and creative spirit.

Written out of the collective observations and interpretations of his ethnographic research spanning four years - Sipho Sithole's 'Maye Maye' is dedicated to marginalised communities and those who, despite operating on the fringes of the economy, have sought to create their own fortune and destiny.

Print edition not for sale in Sub Saharan Africa.

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Non-FictionSociology & AnthropologyAnthropologySocial & Cultural Anthropology, EthnographySociety & CultureSocial GroupsRural CommunitiesUrban CommunitiesReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesRegional StudiesEarth Sciences, Geography, Environment, Planning
GeographyRegional GeographySociologyEducationTeaching of a Specific Subject

Other Editions and Formats

Paperback

Published: 30th January 2026

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