Unlock the full potential of Google's Performance Max campaigns with this practical, results-focused guide. Mastering Google Performance Max demystifies AI-powered advertising, showing marketers, entrepreneurs, and business owners how to plan, launch, and optimize campaigns across Google's entire ecosystem—from Search and Display to YouTube and Shopping.
Packed with real-world examples, optimization frameworks, and troubleshooting strategies, this ebook teaches you how to harness automation without losing control, craft winning ad assets, and use audience signals to drive measurable growth. Whether you're new to Google Ads or looking to scale existing campaigns, this book is your roadmap to higher conversions, better ROAS, and smarter digital marketing.
