Mastering Google Adwords 2020

Generation Ageless

How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started

Ice to the Eskimos

How to Market a Product Nobody Wants

Fascinate

Your 7 Triggers to Persuasion and Captivation

But Wait ... There's More!

Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

The End of Fashion

How Marketing Changed the Clothing Game Forever

Designing for the Greater Good

The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

Singo The John Singleton Story

The Engaged Customer

The New Rules of Internet Direct Marketing

The Fall of Advertising and the Rise of PR

Going Wireless

Transform Your Business with Mobile Technology

Often Wrong, Never in Doubt

Unleash the Business Rebel Within

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

The House of Harper

The Making of a Modern Publisher

Rocking the Ages

The Yankelovich Report on Generational Marketing

Mad Women

The Other Side of Life on Madison Avenue in the 1960s and Beyond

Brand New World

How Paupers, Pirates, and Oligarchs are Reshaping Business

The Big Book of Packaging

Unlabel

Selling You Without Selling Out

Personal Branding Overhaul

A step-by-step guide to instantly attract your dream clients, increase your value, and become more influential.

Don't Buy What I'm Selling

On Breaking Up with Advertising and Finally Learning to Love My Whole, Fat Self

Share of Culture

How Brands Grow in the Attention Economy

The Benchmark Lie

How AI-Powered Marketing Makes Experience More Valuable Than Ever

The Problem with Personalization

How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

Odds Are It's Marketing