Mastering business and finance

Generation Ageless

How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started

Ice to the Eskimos

How to Market a Product Nobody Wants

Fascinate

Your 7 Triggers to Persuasion and Captivation

But Wait ... There's More!

Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

The End of Fashion

How Marketing Changed the Clothing Game Forever

Unlabel

Selling You Without Selling Out

The Engaged Customer

The New Rules of Internet Direct Marketing

The Fall of Advertising and the Rise of PR

Going Wireless

Transform Your Business with Mobile Technology

Often Wrong, Never in Doubt

Unleash the Business Rebel Within

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

The House of Harper

The Making of a Modern Publisher

Rocking the Ages

The Yankelovich Report on Generational Marketing

Singo The John Singleton Story

Mad Women

The Other Side of Life on Madison Avenue in the 1960s and Beyond

The Big Book of Packaging

Brand New World

How Paupers, Pirates, and Oligarchs are Reshaping Business

Retail's Seismic Shift

How to Shift Faster, Respond Better, and Win Customer Loyalty

Retirement Income Revolution for 2025

Marketing to the New Majority

Strategies for a Diverse World

The New Rules of Retail

Competing in the World's Toughest Marketplace

Make $5000 in 7 Days With AI

Trust Is the Strategy

Building Your Law Firm's Brand With Integrity

Soul, Inc.

A Copywriter's Guide to Creating Meaningful and Memorable Brand Identities