Marketing Strategy

Name: Marketing Strategy
Brand: Vibrant Publishers
Price: 140.99 AUD

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By: V. Kumar, Vibrant Publishers

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Paperback | 15 November 2024

At a Glance

Paperback
336 Pages

Dimensions(cm)
22.86 x 15.24 x 1.78

Paperback

RRP $145.20

$140.99

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Unlock the power of customer-centric strategies with "Marketing Strategy: Customer" by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision.

V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical concepts and real-world examples, this essential resource guides readers in understanding customer segmentation, life-cycle management, and predictive analytics to craft impactful, targeted marketing strategies. Ideal for both academics and practitioners, "Marketing Strategy: Customer" equips readers with actionable insights and strategic tools to drive customer loyalty, strengthen brand reputation, and achieve sustained competitive advantage in today's dynamic market.

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