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Marketing - Peter Rix

Marketing

By: Peter Rix

eText | 6 March 2015 | Edition Number 7

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Marketing: A Practical Approach 7th Edition eBook is delivered on the Vitalsource platform in the latest version of the ePUB standard (ePUB3).  For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.
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