Marketing

Name: Marketing
Brand: Taylor & Francis Ltd
Price: 181.75 AUD
Availability: BackOrder

The Basics

By: Karl Moore, Niketh Pareek

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Hardcover | 20 November 2009 | Edition Number 2

At a Glance

Hardcover
254 Pages

Edition Type
New edition

Dimensions(cm)
13.5 x 20.5 x 2.0

Hardcover

RRP $206.00

$181.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

Explains the fundamentals of marketing and useful concepts such as the Long Tail

Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google

Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Industry Reviews

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

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