Marketing : An Introduction -- Global Edition - Gary Armstrong

Instant online reading.
Don't wait for delivery!
Go digital and save!

Marketing

An Introduction -- Global Edition

By: Gary Armstrong, Philip Kotler

Write A Review

Paperback | 14 October 2025 | Edition Number 16

At a Glance

Format
Paperback

Dimensions(cm)
27.5 x 21.7 x 3.0

Paperback

$214.75

or 4 interest-free payments of $53.69 with

Ships in 10 to 15 business days

For principles of marketing courses.

A practical introduction to marketing in the digital age

Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices.

The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to "big data" and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.