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Marketing : An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition - Gary Armstrong

Marketing

An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

By: Gary Armstrong, Philip Kotler

Book with Other Items | 7 February 2023 | Edition Number 15

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Book with Other Items


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Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

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