Marketing and Smart Technologies : Proceedings of ICMarkTech 2024, Volume 2 - Jose Cascalho

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Marketing and Smart Technologies

Proceedings of ICMarkTech 2024, Volume 2

By: Jose Cascalho (Editor), Maria Teresa Tiago (Editor), Marc K. Peter (Editor), Luis Paulo Reis (Editor), Jose Luis Reis (Editor)

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Hardcover | 5 July 2025

At a Glance

Hardcover
946 Pages

Dimensions(cm)
23.5 x 15.5 x 4.93

Hardcover

$459.00

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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