Get Free Shipping on orders over $79
Managing Services - Alan Nankervis
eTextbook alternate format product

Instant online reading.
Don't wait for delivery!

Go digital and save!

Managing Services

By: Alan Nankervis, Yuki Miyamoto, Ruth Taylor, John Milton-Smith

Paperback | 27 October 2005

At a Glance

Paperback


RRP $102.95

$91.75

11%OFF

or 4 interest-free payments of $22.94 with

 or 

Ships in 5 to 7 business days

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
Industry Reviews
'... very timely for students, researchers, academics, managers and policy-makers alike ... contains a myriad of valuable resources and information.' Development Policy Review

More in Business & Management

Riding the Unicorn : The Startup Guide You'll Want to Read - Wenee Yap
Principles : Life and Work - Ray Dalio

RRP $59.99

$43.99

27%
OFF
The Narrative Edge : Authentic Storytelling that Meets the Moment - Rod Berger