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Managing Public Relations : Business Principles and Tools for Strategic Communication - Peter M. Smudde

Managing Public Relations

Business Principles and Tools for Strategic Communication

By: Peter M. Smudde

eText | 2 March 2023 | Edition Number 2

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The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

• Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints."

• Expanded content on strategic planning, budgeting, and financial statements.

• Detailed commentary on topics relevant to the modern workplace, including remote management.

• Consideration of diversity, inclusion, equity, and access within PR.

• Additional content on the use of analytics and measuring return on investment (ROI).

• Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities.

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

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You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingPublic RelationsBusiness Communication & PresentationBusiness StrategyIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesInformation Technology IndustriesReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication Studies
EconomicsSales & Marketing Advertising

Other Editions and Formats

Hardcover

Published: 2nd March 2023

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