Managing Outside Pressure

Strategies for Preventing Corporate Disasters

By: Matthias Winter, Ulrich Steger

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Hardcover | 29 July 1998 | Edition Number 1

At a Glance

Hardcover
264 Pages

Dimensions(cm)
23.5 x 16.0 x 2.2

Hardcover

RRP $130.85

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"The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management." –C.A.J. Herkströter, Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies "We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises." –Jürgen Dorman, CEO of Hoechst Corporation "You don't have to be a giant like Nike, Shell or Texaco to come unstuck as campaigners spotlight your real (or perceived) corporate weakness. Winter and Steger provide excellent advice on how to predict and manage external pressures. Remember, though, the real trick is to use such pressures to drive internal change." –John Elkington, Chairman, SustaiAbility; author, Cannibals with Forks: The triple bottom line of 21st century business "Brand and reputation are ever more important for value creation. Matthias Winter and Ulrich Steger launch a powerful new tool to manage reputation. It arms managers with a smart detector for potential public sparks or powder kegs. It offers options to keep them safely apart and rather design win-win solutions." –Claude Fussler, Vice-President for the Environment, Dow Europe

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