Managerial Economics

A Game Theoretic Approach

By: Robert Waschik, Tim Fisher

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Paperback | 25 July 2002 | Edition Number 1

At a Glance

Paperback
344 Pages

Dimensions(cm)
17.8 x 25.4 x 2.3

New Edition

Published: 22nd March 2010

Published: 25th May 2010

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The beauty of a book on managerial economics is that it can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. What sets Fisher and Waschik's Managerial Economics apart is its use of game theory as its theoretical underpinning. Previous texts have taught concepts without taking into account notions of strategy or the motivations of all the agents involved in a particular economic situation. The book redresses that balance. Topics considered include: international trade (essential in this era of globalisation) product differentiation and advertising price discrimination human capital. A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.

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