Management for Professionals

How Digitalization of Communication Is Revolutionizing Reputation Management

By: Pekka Aula, Jouni Heinonen

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Hardcover | 28 October 2015

At a Glance

Hardcover
228 Pages

Dimensions(cm)
23.5 x 15.88 x 1.91

Hardcover

$99.00

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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.

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